And then, of course, there’s Divine, long the cross-dressing muse of Waters’ most fetid and febrile imaginings, here pulling double duty as Tracy’s put-upon mother, Edna, and the loathsome WZZT station manager Arvin Hodgepile. Edna is the film’s best comic creation, her political awakening (“Tracy, honey . . . we joined the NAACP!”) is its most satisfying arc, and the cross-gender casting single-handedly gives an otherwise straightforwardly heterosexual narrative its vibrant queerness. And beyond the intersectional-feminist oddness of having a man playing a housewife who is (initially, at least) oppressed by the crushing patriarchal conventions of domesticity, it’s the cadences of Divine’s inimitable speech patterns that give Hairspray its most quotable dialogue, often in tandem with Jerry Stiller—no slouch in the distinctive-line-reading department himself—playing Wilbur, Tracy’s fondly indulgent dad. Just listen to the singsong rhythms as Edna declares indignantly “My Tracy’s a clean teen!” while Wilbur chimes in with “There’s no bugs on our babyyy!” And who among Hairspray’s legions of fans has not occasionally felt their blood sugar plummet, or glanced at an empty coffee cup, or licked the last amphetamine granule from a depleted wrap of speed and felt Divinely inspired to warn anyone within their blast radius, “My diet pill is wearing off . . .”?
Hairspray was not the first time Divine had played a woman chafing against the shackles of a man’s world. Nor, strictly speaking, was it the first time Waters had shaken a tail feather in the direction of the commercial mainstream—or at least the outer edge of it. Polyester (1981) starred Waters’ regular crew of so-called Dreamlanders, including Mink Stole, Edith Massey, and Mary Vivian Pearce (incidentally, Waters’ partner the two times he himself went on Buddy Deane as a teen), alongside resurrected fifties matinee idol Tab Hunter. But it is primarily a love letter to classical Hollywood melodrama and to Divine’s colossal charisma, swaddled in glossier production values than Waters had ever attempted before. The critical establishment garlanded the movie with the best notices of both their careers to that point, as though its relative polish and narrative coherence were evidence of a long-overdue learning curve. But while the budget-challenged, willful shonkiness of Waters’ earlier films was partly necessity, it was also partly choice. As author Gary Indiana put it in a 2004 essay—perhaps the best piece ever written about John Waters not written by John Waters—“the Sirkian patina of Polyester and a film like Serial Mom amply prove[s] that Waters knows how to do a lot of things he doesn’t bother doing in a lot of his films.”
Still, Polyester’s gentle shift away from the excrement-eating grossness that characterized those early films feels in hindsight like an acknowledgment by Waters, the Alexander of the Abject, that having established unimpeachable midnight-madness credentials on multiple maniacal occasions, there were now new worlds to conquer. And what, in the end, is the best way to subvert? To get to very few people a lot or to very many people just a little, perhaps so subtly that they don’t even notice the tender massaging of their prior preconceptions? Why not, over the course of a long career, do both? Short of going door-to-door through the suburbs and strip malls of the flyover states, Hairspray is how John Waters, refusing to sell out to the mainstream, instead slyly hoodwinked the mainstream into buying into John Waters.
As part of that stealth campaign, alongside Polyester, Waters unleashed his first memoir, Shock Value: A Tasteful Book About Bad Taste. And perhaps the most fascinating piece of Waters ephemera from this era, especially for students of pop-cultural manipulation, is his first appearance, with Divine, on the then-brand-new Late Night with David Letterman, in 1982, promoting both book and film. Divine is out of breath, post–singing performance, wearing a hairdo that implies some deranged wigmaker went berserk inside a cotton-candy machine; Waters is eager but composed. And it’s remarkable to witness the young and kinda greenhorn Letterman warming to his guests—Waters would go on to become a regular—in real time. Initially nonplussed by the director and a little flustered by Divine (which you can tell because he admits, “Well, I’m a little flustered”), Letterman prefigures the reaction of mainstream America to Hairspray by visibly relaxing into Waters’ pointed but genial repartee. The host concludes the segment by not even attempting to keep the note of sincere amazement from his voice when he gives his benediction, saying, “You both seem like very nice individuals.”
More than maybe any other incident, it is Divine’s tragic early death, just days after Hairspray opened, that can now be seen as the pivot point between the first and second halves of Waters’ filmography. He went on to work with stars like Johnny Depp (Cry-Baby, 1990), Kathleen Turner (Serial Mom, 1994), and Melanie Griffith (Cecil B. Demented, 2000). But as good as they often are, with them, you cannot help but see the wheels of long-game career ambition in motion. Working with Waters came to be a handy career reset, effective in redefining the boundaries of a calcifying star image and letting the public know you could take a joke. The debutantes and Divine-led Dreamlanders of Waters’ output up to and including Hairspray, by contrast, leave it all up there on the screen every time, as though another opportunity may not present itself. You never get a second chance to make a last impression.