Writing Women in the 1930s

Writing Women in the 1930s

When Red-Headed Woman (1932) had its first preview in Glendale, the film’s creators were dismayed by the lack of laughs. Audiences weren’t sure what to make of the heroine, a brassy gold digger who relentlessly pursues her married boss. Should they be shocked or amused by her shameless exploits? Gradually they relaxed and began to enjoy the jokes, but after the screening, producer Irving Thalberg asked the screenwriter Anita Loos to craft a prologue that would tip audiences off immediately that they were watching a comedy. She contrived a sequence in which Jean Harlow, playing the gloriously vulgar Lil, flashes her frilly garter, adorned with a small photograph of her boss and prey. The second preview audience roared at this and everything that followed.

“So gentlemen prefer blondes, do they?” Lil crows in this opening scene, a reference both to Harlow’s own change for the film from platinum blonde to red-head, and to Loos’s best-selling 1925 novel Gentlemen Prefer Blondes. Upon reading the first sketches for that book, her friend H. L. Mencken told Loos, “Do you realize, young woman, that you're the first American writer ever to poke fun at sex?” (If she was, she would certainly not be the last; in 1926 Mae West appeared on Broadway in her first self-penned play, Sex, the opening gun in a career spent milking laughs from the subject.) It was this reputation that led Thalberg to recruit Loos to take over the adaptation of Katharine Brush’s scandalous 1931 novel Red-Headed Woman. The resulting film, directed by Jack Conway, made a huge star out of Harlow, who proved herself a brilliant comic, while Loos became one of MGM’s top writers, treasured for her ability to get risqué material past the censors with a light touch.

For Loos, this marked a return to Hollywood after a hiatus during which she concentrated on novels and plays. She had begun her writing career in 1911 by submitting scenarios to D. W. Griffith’s American Biograph Company, and went on to become one of the most prolific and famous writers of “photoplays.” Throughout the teens she completed hundreds of scripts, from The New York Hat (1912), starring Mary Pickford, to films for Douglas Fairbanks, Marion Davies, and the Talmadge sisters. She was known for her clever and playful intertitles, which suggests why she was in demand once the talkie era arrived.

Top of page: Red-Headed Woman; above: What Price Hollywood?
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